Digital Content

Gap asked for a creative approach to promoting their annual holiday sales event. We thought, 'What better to sell apparel than reindeer?' So we traveled to the frozen tundra of wintertime Minnesota, attached GPS trackers to a herd of reindeer and used their movements to determine which items to put on sale.

To promote the campaign, we made this video by filming the herd over a period of three days in sub-zero temperatures and, in the process, learning the finer points of reindeer behavior.

Role: Director, Editor & CloseUp Reindeer Cameraman