Digital Content
Autodesk software had always been seen as powerful but bland - a functional tool for engineers. We wanted to shift that perception and tell the story of how their software could inspire and empower the imaginations of engineers, architects, designers, and creators and take design to unprecedented levels.
The AKQA Film+Motion team conceived, designed and created the video by combining 2D motion design and animation with advanced 3D models.
Role: Editorial/Motion Director