BRANDED CONTENT

If you had 10 minutes to write down something worth sharing with the world, what would you write? Uber Presents My Riders, My Writers: A film about human connection featuring one inspired driver and the collected thoughts, wisdom, and stories from hundreds of his riders.

Role: Director & Co-Cinematographer

Digital Content

Gap asked for a creative approach to promoting their annual holiday sales event. We thought, 'What better to sell apparel than reindeer?' So we traveled to the frozen tundra of wintertime Minnesota, attached GPS trackers to a herd of reindeer and used their movements to determine which items to put on sale.

To promote the campaign, we made this video by filming the herd over a period of three days in sub-zero temperatures and, in the process, learning the finer points of reindeer behavior.

Role: Director, Editor & CloseUp Reindeer Cameraman

Digital Campaign

You know what sucks? When your team loses the Super Bowl. You know what makes it (a little bit) better? The Uber Unhappy Hour. It gives fans of the losing team a free ride home after the game. It’s something to cheer about even when you’re not in a cheering mood.

Role: Director

BRANDED CONTENT

Being an elite MMA fighter requires absolute focus and commitment. It’s not just a lifestyle. It’s an all-consuming and addictive life. So what happens when that life gets interrupted? Uber Presents Miriam Nakamoto: A world champion fighter who had to lose nearly everything in order to discover herself, a sense of community, and a greater purpose.

Role: Director & 2nd Camera

Launch Video

Go in style. The video that launched a million lux rides in Italia.

Role: Director

BRANDED CONTENT

There’s no formula for how to be a good parent, no shortcut to having a great relationship with your kids. To put it simply, it’s a tough job. And sometimes the best thing a parent can offer is to just show up. Uber Presents Big Homie: The story of a fateful connection between 2 strangers that changed their lives and fulfilled a father's greatest wish.

Role: Co-Director & Co-Cinematographer

GLOBAL CAMPAIGN

Can one person change the world? The answer to that question can be found In Bhubaneswar, India, where Rani’s extraordinary courage and devotion to helping others has transformed minds & hearts.

Role: Director

DIGITAL CAMPAIGN

Uber loves Rio. To celebrate that feeling, we took a ride around one of the most beautiful, spirited cities in the world.

Role: Director

GLOBAL CAMPAIGN

At an age when others retire, Kasuza decided to open a restaurant that would inspire healthy eating. Today her legendary sundubu soup and other tasty dishes are delivered to hungry customers all across Tokyo.

Role: Director

GLOBAL CAMPAIGN

How do you Live In Levi's? Hong Kong star Shawn Yue visits Levi's Eureka Lab and customizes his Levi's to reflect his personal and musical style.

 Role: Director & 2nd Camera

Digital Content

How do you create a visual metaphor for gazillions of experiences and memories? Construct a room on a stage and fill it with photos. At least, that's what we did for this spot.

Role: Director

GLOBAL CAMPAIGN

Electronica musician Dualist Inquiry shares thoughts about his style - musical & fashion - as he customizes a pair of Levi's at the Eureka Lab.

Role: Director & 2nd Camera

DIGITAL CONTENT

We got up early - like farmer early - to shoot this film promoting Muir Glen's small batch special harvest organic tomatoes. I don't always eat tomatoes but when I do I eat Muir Glen. You should too.

 Role: Director

BRANDED CONTENT

Music has a unique power to transport us emotionally. Parrish McKinney has a special talent to inspire joy. When the two come together, it’s truly magic. Uber Presents the story of one remarkable man’s amazing musical presentation. Buckle up.

Role: Director

DIGITAL CONTENT

Google wanted to tell businesses big and small about the benefits of using G+ Pages to connect with their customers. We filmed the UK's Cadbury (the big) and San Francisco's Dandelion Chocolate (the small) and created this video telling the story of how G+ Pages has enhanced their businesses.

Role: Director

BROADCAST & DIGITAL SPOT

Audi wanted a viral video to promote the advanced nightvision system available in its new A6. We created this Halloween-themed film that was eye-catching, humorous, and informative. Audi liked it so much they decided to run it not just on youtube but on national television. So in a reversal of traditional media distribution our viral video was repurposed into a broadcast spot.

Role: Director

GLOBAL CAMPAIGN

Alex is a gifted actor. When he’s not onstage, he applies his talents to giving riders a memorable Sydney experience.

Role: Director

Digital Content

Autodesk software had always been seen as powerful but bland - a functional tool for engineers. We wanted to shift that perception and tell the story of how their software could inspire and empower the imaginations of engineers, architects, designers, and creators and take design to unprecedented levels.

The AKQA Film+Motion team conceived, designed and created the video by combining 2D motion design and animation with advanced 3D models.

 Role: Editorial/Motion Director

Launch Video

To kick off Uber Pro’s free college tuition reward, we captured the stories of drivers who are go getting it.

Digital Campaign

Target's designers were looking for inspiration for their new Fall collection. They visited the Hamilton Wood Type Museum to explore the largely undiscovered vintage wood type archives. We thought this presented a unique opportunity to create a compelling story about Target and the nature of authenticity. We suggested making a film about the visit which would play across Target's social media channels and create some buzz about the upcoming collection.

The interest generated by the film was so great that Target decided to implement a comprehensive campaign promoting the concept and collection - and the Vintage Varsity collection found its way onto billboards, print media and television. 

Role: Director & 2nd Camera